Who are you preaching to?(linked post)

The following is the the first segment of a good post over at Biblical Preaching.
Preaching can be considered a relatively simple equation. You try to get the biblical message to the people sitting in the pews. Yet we so easily give all our effort to one half of that equation. We may study the passage for hours, but give little or no thought to the listeners. So next Sunday, who will you be preaching to?
Click here to read the full story.